Everybody is clamouring for the front page of search engines for their rental properties to attract enquiries. The reasons for this are quite clear and it’s all about promotional costs! The only other alternatives to generate enquiries are: 1. Paying to be on the major advertising sites. 2. Paying for position with products such as [...]
View Post Advertising, Holiday Home Owners, organic web positions, rental forums, writing blogs
I have had a few conversations in the last month with home owners, who have used FlipKey and also received some of their comments on their business with TripAdvisor! First it’s important to understand how the companies work and where the ownership and shareholder implications affect their decisions. The following is a brief timeline and [...]
View Post flipkey, Holiday Rentals, Marketing Companies, Rental Rating, Trip Adviser
After my short rant about advertising costs recently, I thought I would move this onto calendars as they seem inextricably linked! So far the only way a prospective visitor can get an idea if a holiday property is available is to look at the calendar or, more reliably, ask the owner or agent! There are [...]
View Post booking calendars, holiday home calendars, rental calendars
That’s old Boy Scouts motto and never has it been truer than when going on holiday. Holiday Rentals brings its own set of problems of course as these tend to be self-organised holidays and you are unlikely to be reminded of the various times of travel, passport requirements, vaccination needs etc.! This is also compounded [...]
View Post Be pepared, car hire, check list, get ready to go, itinerary, maps, passports, rentals list